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Although a number of studies on identifying the competency constructs required by future graduates for working effectively in the professional practice of graphic design (GD) have been conducted, there is a lack of empirical evidence within the literature showing the ranking of importance of these constructs. Therefore, the study intends to determine the perceived level of importance among GD experts regarding the essential competency constructs for future GD graduates in the context of Malaysia. Survey questionnaire was used to collect data from 19 university-level design academics and 13 industry practitioners. Relative of Importance Index (RII) was used to analyse the data. The top 10 competency constructs in order of their ranked importance as perceived by the experts were: teamwork and leadership skills, project management skills, marketing fundamentals, self-efficacy, advertising design skills, reflective thinking skills, communication skills, industry knowledge, emotional intelligence, and design fundamentals. The results suggested that education of graphic designers must go beyond the conventional scope of technical training to prepare students for the evolving work of design practice.

The Perceived Level of Importance of Competency Constructs for Future Graphic Design Graduates in Malaysia