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Most researches on sports spectators have concentrated on how to increase spectating frequencies and they have conducted surveys only on sports spectators. The potential spectator market was reported to be 39.3%, which is equivalent to the actual Japan’s spectators’ market. Therefore, it is necessary to conduct research on potential spectators. In the Behavioral Science domain one of the most effective models is the Transtheoretical Model of behavior change (TTM), which can be applied to various behaviors. The present study examined the application of the TTM to sports spectating behavior, especially in the case of several ball games held in a top sports league. In particular, questionnaires were administered to adults aged 20-69 to assess the reliability and validity of the stages of change for the sports spectating behavior scale. In study I, (reliability test), data collected from 166 adults through the internet showed a good reliability among the 2-week test-retest [Kappa Index (κ) =.67]. Then, in study II, (validity test), the relationship between the stages of behavioral changes of sports spectating and the degree of self-reported sports spectating behavior (the annual length of spectating time, intention of spectating) was investigated among adults in A city. The results revealed that sports spectating behavior significantly differentiated among the stages of change. Specifically, participants in the post-adoption stages (preparation, action, and maintenance) reported a significantly greater amount of annual sports spectating time compared to those in pre-adoption stages (pre-contemplation and contemplation). Moreover, participants in pre-contemplation stages reported a significantly lower score in intention of spectating compared to those in other スポーツ産業学研究,Vol.22,No.2(2012),271 ~ 279. 原稿受付 2011年11月9日 原稿受諾 2012年3月21日 早稲田大学大学院スポーツ科学研究科 〒202-0021 東京都西東京市東伏見2-7-5 早稲田大学スポーツ科学学術院 〒202-0021 東京都西東京市東伏見2-7-5 早稲田大学スポーツ科学学術院 〒359-1192 埼玉県所沢市三ケ島2-579-15 Graduate School of Sport Sciences, Waseda University, 2-7-5, Higashifushimi, Nishitokyo, Tokyo, Japan (202-0021) Faculty of Sport Sciences, Waseda University, 2-7-5, Higashifushimi, Nishitokyo, Tokyo, Japan (202-0021) Faculty of Sport Sciences, Waseda University, 2-579-15, Mikajima, Tokorozawa, Saitama, Japan (359-1192) 271

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Stages of Change for Top Sports Leagues^|^rsquo; Spectating Behavior Scale: Examining the Reliability and Validity of the Relationship with Sports Spectating Behavior Index