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This paper introduces the "Masters Classic" tennis event and discusses it from the viewpoint of sports promotion. As a result of studying this event, the possibility of "spectator tennis" was suggested. At the same time, the importance of non-compelled management and continuing examination of this event in planning a strategy for the future and for making improvements were pointed out. Moreover, the necessity of deciding on a suitable admission fee was confirmed.

Potential of Sport Promotion in the ^|^ldquo;Masters Classic^|^rdquo;