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The purpose of the present study was to clarify the influence of service quality on booster club members’ continuance intentions in the bj-league. Data was obtained according to replies from 99 out of 1207 members during the 20082009 and 2009-2010 seasons of the three teams who belonged to the bj-league. The service quality item was examined by referring to the previous work and preparatory investigations, and three factors and 19 items were extracted. When influence on continuance intention was seen, admission satisfaction and staff of service quality factor intention were influenced. Staff factor and admission satisfaction showed a significant difference when comparing the continuance intentions separately between a high continuance intention group and a low continuance intention group. In addition, when admission satisfaction was assumed to be an induced variable, the high continuance intention group influenced watching satisfaction and sense of belonging, and, on the other hand, the low continuance intention group influenced watching satisfaction.

Factors Influencing Booster Club Members^|^rsquo; Continuance Intentions in the bj-league: Focusing on the Service Quality of the Booster Club