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Resumo O presente trabalho e resultado de um estudo semiotico da mascote da Copa da Federation Internationale de Football Association (FIFA) a realizar-se no Brasil em 2014, inspirado no animal Tatu-bola, visando um entendimento do mesmo em seus aspectos semânticos. A escolha de tal personagem se deve a sua grande evidencia atual na midia, por ter sido escolhido o representante brasileiro na proxima Copa do Mundo e pela polemica que se criou em torno do fato. A metodologia utilizada compreende as etapas de identificacao dos elementos-chave no personagem e a analise dos mesmos de acordo com a bibliografia especializada apresentada no decorrer do artigo. Por fim, objetiva-se um esclarecimento se a imagem da mascote Tatu-bola fornece informacoes grafico-visuais e semioticas suficientes para que o publico a compreenda como tal. Palavras-chave: Semiotica; Mascote; Design Grafico Abstract This work is the result of a study of semiotic Cup mascot of Federation Internationale de Football Association (FIFA) to be held in Brazil in 2014, inspired by the animal Tatu-ball, aiming an understanding of it in their semantic aspects. The choice of such a character is due to its large current evidence in the media, have been chosen by the Brazilian representative at the next World Cup and the controversy that has arisen around the fact. The methodology comprises the steps of identifying key elements in the analysis of the same character according to the relevant literature presented throughout the article. Finally, the objective is a clarification if the picture Mascot Tatu-ball provides information graphic-visual and semiotic enough for the audience to understand as such. Keywords: Semiotics; Mascot; Graphic Design

Fuleco: Um Estudo Semiótico da Mascote da Copa do Mundo da FIFA Brasil 2014