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El presente trabajo pretende mostrar un analisis del genero de la comedia de stand-up  desde una perspectiva retorica. Se propone un analisis de actos y rutinas de artistas vallisoletanos de stand-up con el objetivo de explicar la influencia que tiene el posicionamiento del ethos del comediante respecto a la audiencia y respecto al asunto con el que se pretende el humor. Se trata, por tanto, de una estrategia retorica con una evidente influencia cultural, por lo que es posible abordarla desde los principios de la Retorica cultural propuestos por Tomas Albaladejo. This study aims to show an analysis of the stand-up comedy genre from a rhetorical perspective. A review of the actions and habits of some stand-up artists from Valladolid is proposed in order to explain the influence of the position of the comedian ethos has with regard to the audience, and to the matter which is the subject of the humour. Therefore, this is a rhetorical strategy which has an evident cultural influence that could be addressed from the principles of the cultural rhetoric suggested by Tomas Albaladejo.

El posicionamiento del “ethos” como estrategia retórica en la comedia de “stand-up” de Valladolid