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En este articulo se propone un analisis de algunas de las estrategias que se han utilizado para convertir al tan extendido y popular habito de fumar en una conducta desviada en el contexto de lo que se ha venido en llamar «cruzada antitabaco». Esto abarca tanto la creciente regulacion y normalizacion del mundo del tabaco como la elaboracion de un nuevo sistema ideologico, transmitido a traves de campanas disenadas para marcar negativamente a esta sustancia y a los que la consumen. Agruparemos tales estrategias en cinco dimensiones, que nos remiten a distintos ambitos o niveles de analisis. Asi, hablaremos de una patologizacion en terminos medicos, de una segregacion espacial, de una estigmatizacion que obedece a una logica religiosa, de una criminalizacion que nos remite al campo de lo belico, asi como de una desviacion de la norma que nos remite al terreno de lo social. This article proposes an analysis of some of the strategies that have been used to convert the popular and widespread habit of smoking in deviant behavior. This includes the increasing regulation and normalization of tobacco and the elaboration of a new ideological system, transmitted through campaigns designed to value negatively this product and those who consume it. We will distinguish five dimensions that refer to different areas or levels of analysis. Thus, we will talk of a pathologization in medical terms, of a spatial segregation, of stigmatization that leads to a religious logic, of criminalization which refers to the realm of war, as well as a deviation from the norm which refers to social domain.

Tabaco y cambio social: la construcción del tabaquismo como conducta desviada