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Social media are a trend and one of the most researched topics lately. The aim of the paper is to stress the need for all tourist companies to enter the world of social networks, the hottest online hobby of young people, especially those operating in the youth niche. Marketers are still searching for ways to commercially exploit social networks potentials and as a result they are still holding back and sticking to well known promotion models. The goal of the paper is to explore new models of promotion social networks offer as a young communication channel in tourism, based on the Facebook case.

Facebook as a means of promotion of tourist agencies specialized for youth travel in Croatia and Serbia