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The issue of assessment of the efficiency of insurance companies based on multi-criteria analysis has become increasingly pressing, complex and significant. It provides the grounds for the achievement of future improved efficiency of insurance companies by using adequate measures. With this in view, the paper analyses the efficiency of insurance companies in Serbia based on ARAS (Additive Ratio Assessment) method. The results obtained from the empirical research of the efficiency of insurance companies in Serbia by ARAS method show that the year 2020 was the most efficient. Lately, the efficiency of insurance companies in Serbia has continuously increased, positively triggered by a number of factors such as the economic climate, standard of living, employment, modern cost management concepts, revenues and profit, electronic sale of insurance services, digitization of overall business. The negative impact of the Corona virus pandemic in Serbia is negligible (compared to the other industries) and partially compensated for by the increased online sale of the insurance services and/or the growth in insurance of infrastructure (property) on the one hand and the raised awareness of the need to be covered by insurance against potential risks of all kinds, on the other hand.

Application of ARAS method in assessing efficiency of insurance companies in Serbia