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Within the qualifications for the FIFA World Cup in Brazil in 2014, two football matches were played between Serbia and Croatia. Due to complex international relations between Serbia and Croatia, there were many controversies about the matches. Through the analysis of the articles from Kurir and Večernji list (as an example of yellow and tabloid press of both countries) and articles from Politika and Index.hr (as an example of more professional approach to journalism) the article critically regards the nature of press reports about those two matches. Exceeding the phenomenon of football, hostile, nationalistic, chauvinistic and sensationalistic implications were present in the press alongside numerous historical connotations. Such method of journalism has profound consequences, firstly for the progress of the entire sports culture in Serbia as well as in Croatia, and secondly it affects the decrease of long-lasting international tensions and hostilities.

(Mis)use of football: Analysis of media reports about matches between Serbia and Croatia in 2013