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The main purpose of the paper is to analyse the international market entry strategies in the light of globalisation processes and to propose a conceptual model of turnkey projects as market entry mode. The specific research objectives are as follows: 1. to develop an integrated framework of the turnkey marketing process as a conceptual model; 2. to analyse BRICS countries as potential host\udcountries for turnkey projects implementation; 3. to assess potential implications of proposed conceptual model for global market entry decisions

Market entry strategies to emerging markets: A conceptual model of turnkey project development