English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The subject of this research are the instruments of financial analysis and their role in the company creditworthiness, i.e. the role of financial analysis in the estimation of a company’s liquidity and credit standing. Financial analysis and its instruments are not used enough in Serbia, due to the lack of qualified personnel. The quintessential problem that is discussed in the paper is the testing of importance of financial analysis and its instruments in business decision-making of top management and investors. The aim of the research is in raising awareness on the growing significance of financial analysis and its instruments, because there are signs indicating that it is not applied enough in companies in Serbia. The paper consists of liquidity indicators, activity indicators, cash flow analysis, and funds flow analysis. The research methodology is based on studying and analysing references and resources on financial analysis, describing, analysing and interpreting primary resources used to obtain data, which, in substance, refer to the “Metalac” Holding company. The first part of the paper deals with a short historical overview of “Metalac” Holding company.The second part of the paper analyses in detail and shows the results of the research. The results suggest that financial analysis and its instruments crucially influence business decisions of both the top managers of “Metalac” Holding company and investors. All this matters for top managers, financial analysts, other researchers, students and pupils.

The instruments of financial analysis and their role in the company credit rating: Case study 'Metalac', Gornji Milanovac