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The largely positive hetero-image of the Scandinavian region reverberates both world-wide and in the local Serbian context. Therefore, the main subject of this paper is how media-bound literary representations of Scandinavia travel from the original Scandinavian to the local Serbian cultural context, i.e. what kind of image of Scandinavia is conveyed and received through the recent translations of Scandinavian literary texts into Serbian. For that reason, the paper introduces the notions of Northern Exotism and Condemnation to Heaven as two dominant ways the Scandinavian region is presented in * ruzica.radulovic011@yahoo.com ** The paper is partially based on the author‟s master thesis From Northern Exotism to Condemnation to Heaven: Cultural Relations and Cultural Translation between the Scandinavian and post-Yugoslav countries (UNESCO Chair in Cultural Policy and Management, University of Arts in Belgrade, 2018)

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From Northern Exotism to Condemnation to Heaven: Cultural translation and literary representation of the Scandinavian countries in the local Serbian context