English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

New Multinational Companies‘ Focus Strategy on the Global „Valuefor-Money“ Segment and New Opportunities for Serbian Enterprises Branko Rakita, Dušan Markovic, Mrđan Mlađan The Great Recession, which marked the end of the first decade of the 21st century, caused significant changes in customers’ preferences and resulted in fierce global competition in different industries. Leading global companies from the countries of the economic “Triad” (Western Europe, North America, and Japan) experienced financial problems which created opportunities for multinational companies from emerging markets (EMMs) to further internationalize. The fall in customers’ real income and increased uncertainty about the future during the reces-

New multinational companies' focus strategy on the global "value-for-money" segment and new opportunities for Serbian enterprises