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The authors of the article consider the problems of professional and personal competence development adequate to the digital economy challenges. They emphasized that it is necessary to shift the emphasis from obtaining only the knowledge component to a personality-oriented, developing cognitive activity in the traditional education system. The task of the modern education system should be to teach the listener to learn. As you know, the digital economy is based on the idea of transaction cost reduction because people are removed from value chains. Routine operations will be automated, and a number of professional activities will disappear. This will affect the labor market and its structure; in order to maintain his competitiveness, a person will have to look for a new application and complete his profile of professional competence quickly. In the age of innovation and rapid development of IT technologies, human capital will become the main economic resource of companies. It is the rational use of each person potential, the creation of conditions for his harmonious development that will determine a company competitive position in the market. The business community and the education system should become business partners that mutually influence each other in the context of digital transformation.

Analysis of forming of the professional competence and the rational use of human capital in the digital economy