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The approach to open innovation presents one of the major trends in terms of constant change and accelerating technological innovation. The given construct proclivity for open innovation involves measuring technology exploration and technology exploitation involving different inside-out and outside-in open innovation activities. In this paper, we are researching the tendency for open innovation on a sample of 102 companies in the agriculture and food sectors in Serbia. The research has shown that companies in the agro-food sector are inclined to open innovation, not just those in high-tech industries that are often the subject of innovation literature. The food sector shows greater proclivity for open innovation in comparison with agriculture in all elements apart from the question of willingness to sell intellectual property. The study was limited to Serbia and cross-countries research would allow establishing the specificities and differences of the proclivity for open innovation in the agro-food sector by regions.

Proclivity for open innovation in the case of agricultural and food companies in Serbia