English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Many wine attributes make consumer’s choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more inuential attributes in consumers’ choice, and identify what is important cue on the bottle’s label. ANOVA, cluster analysis and Pearson chi-square test were used to determinate the consumers’ segments and their differences, difference between attributes, inuence of some of the attributes over behavioral variables. We find that recommendation inuences has stronger inuence over the choice of consumers at the higher-segmented event, compared to awards or information on the label. Price and design defined cluster in the lowersegmented sample while vintage, region and brand defined the high-segmented cluster.

Influence of extrinsic factors on consumers' choice at segmented wine events