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This study deals with the corporate strategy of the commercial banks in Macedonia and their business models, particularly emphasizing on the bank’s structure and performance. For this purpose cluster analysis of 14 banks is conducted in order to identify the existing matrix of bank business models and to consider the existence and determination of strategic groups in the Macedonian banking system clusters. The results are leading to clear distinction between two bank clusters: high performance group and low performance group of commercial banks. In addition to the analysis the possible strategic adjustments are discussed in the context of the financial development of banking in Macedonia and the financial globalization. The paper may be useful for the corporate management of the banks and other financial institutions, particularly in the field of marketing and risk management.

Identification of the banking business models in the financial development context: The case of the Macedonian banking sector