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Summary: We want to make clear there are no recipes for good communication of eGovernment. Good solutions, brave attempts to involve the public in eGovernment are the only examples what we can follow in this specific area of government. We will introduce theories and analysis of eGovernment environment in this article, which may be useful in designing a promotion and communication plan for the portal eUprava as a central site of Serbian eGovernment. After the general characteristics of society and communication in the world of eAdministration, we will introduce a dilemma, which strains between the good government and good governance. One section will be about a theory on good governance, the Digital Era Governance (DEG) and one on the barriers of the communication. The last section will analyze and discuss the eUprava portal. We will use PEST and SWOT analysis to detect the most urgent problems for the possible promotion of the portal.

Difficulties for eGovernment promotion in Serbia: The analysis of eUprava portal