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Micro and Small Enterprises (MSEs) are created in a simpler way than large companies, as well as offer a more personalized service to its customers. They can make your employees identify with the company, see the organization as a whole, understand how their work is linked to economic performance and feel responsible for the success or failure of the business. This project aims to assess the importance of strategic planning in the MPE. The research is a qualitative approach to literature, to be held from the survey of theoretical references, already analyzed and published, through electronic and written, such as books, papers, theses, dissertations, websites, web pages and other. In order to gather information or prior knowledge, to analyze the different positions on the research problem. The result of this research allowed us to analyze the strategic planning possibilities are many, from the consultation of specialized companies, courses, hiring independent consultants and entities dedicated to this task, however, is necessary to ensure the professional level of experience to provide the service, know the methodology to be adopted, and business diagnostic capability. A good professional should be able to do these tasks and still be a synergy between contractor and hired.

Strategic Planning How Competitive Factor In Micro And Small Business