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This article aims to analyse the representations of patients with arterial hypertension, users of basic health care services, about the disease and their self-care routines. Semi-structured interviews were carried out; data was organized using the discourse of the collective subject and interpreted by the theory of social representations. The results revealed the patients’ insufficient information about the disease, its control and treatment. Patients acknowledge that hypertension is a serious illness that may have serious consequences if not treated. Health care services’ structural deficiencies contribute to discourage users from participating in health promotion activities. The study results indicate the need for increasing health care activities aiming to inform patients about a conscious control of hypertension.

SOCIAL REPRESENTATIONS OF PATIENTS WITH ARTERIAL HYPERTENSION ABOUT THE DISEASE: THE DISCOURSE OF THE COLLECTIVE SUBJECT