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The company game is an under explored strategy, despite its great potential. In this regard, the present study aims to comprehend the teaching and learning processes, inside an organization, through using the company games and also the Experiential Learning Cycle (CAV). It was developed a case study in which the Council Association of Multiple Assistance in Cooperative Research and Information – Campic Junior Consulting was assessed. The study is predominantly characterized as a qualitative one. In order to gather the data, a company game and two forms (one prior and another after the game) were used. For the data analysis, the collective subject speech technique was applied. It was observed that, in fact, the learning happened and it is believed that the company game could be used for this purpose in other associative organizations.

APRENDIZAGEM VIVENCIAL DENTRO DE ORGANIZAÇÕES ASSOCIATIVAS: O JOGO DE EMPRESA COMO MÉTODO DE ENSINO