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This work aims to understand the elements that make up the process of strategic management in Technological incubator of popular cooperatives of the Federal University of Paraiba (UFPB), campus III, banana-PB. Therefore, the methodology consisted of two main steps. The first step consisted in a survey and literature review. In the second step was made a field research, which provided data for the verification of the proposed theme. It can be said that the factors that cause the most problems are: INCEPS great strategic dependence on third parties, lack of trained human resources, commitment and proactive, lack of support of the higher hierarchical levels of UFPB, undermining thus the planning of the incubator. Therefore, it is important to consider that each organization should define its operational strategy, in the case of this strategic planning work must have the participation of all employees or at least those who compose the GT INCEPS management.

GESTÃO ESTRATÉGICA EM INCUBADORA TECNOLÓGICA DE COOPERATIVAS POPULARES NA UNIVERSIDADE FEDERAL DA PARAÍBA – UFPB, CAMPUS III, BANANEIRAS – PB