English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

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PDF Analysis

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The present work was developed with the objective of analyzing how the communication strategy of a brand already consolidated, that concentrate its activities in this area to context of the digital environment. The study was carried out based on the observations of the organization's postings on its Facebook page, in June and July 2017. With quantitative qualitative character, through the content analysis method, it was possible to verify that FaberCastell Brazil carries subjectively its positioning and maintains in its communication, an essence of the products that the brand trades.

Estratégias da Faber-Castell Brasil no facebook para ampliar sua visibilidade na ambiência digital