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O artigo ocupa-se da investigacao das representacoes de brasilidade presentes na campanha publicitaria Keep walking, Brazil (2011), da marca Johnnie Walker. Como objetivo geral pretendeu-se investigar quais os principais tracos da identidade nacional brasileira presentes na campanha e as provaveis relacoes de poder implicitas, considerando-se as formas simbolicas propostas. Palavras chave: Midia; Representacoes; Identidade cultural; Narrativa publicitaria; Brasilidade. Las representaciones de la identidad nacional en la campana de publicidad Keep walking, Brazil Resumen: El articulo trata de la investigacion de las representaciones presentes en la campana publicitaria Keep Walking, Brazil (2011), de la marca Johnnie Walker. Como objetivo general se pretende investigar cuales son las principales caracteristicas de la identidad nacional brasilena presentes en la campana y las probables relaciones del poder implicitas, considerando las formas simbolicas propuestas. Palabras clave: Medios de comunicacion; Representaciones; Identidad cultural; Narracion publicitaria. Brasilidad. Representations of national identity in the advertising campaign Keep walking, Brazil Abstract: The article deals with the investigation of the Brazilianness present representations in the hype Keep walking, Brazil (2011), by brand Johnnie Walker. As a general objective was intended to investigate what the main features of Brazilian national identity in the present campaign and the probable relationship of implied power, considering that the symbolic forms proposed. Key words : Media; Representations; Cultural Identity; Narrative Advertising; Brasility.

Representações da identidade nacional na campanha publicitária Keep walking, Brazil