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Neste artigo mensuramos as frequencias de publicacoes das hashtags #Impeachment e #ForaDilma, no periodo de marco de 2015 a julho de 2016, totalizando 449 dias de analise, e identificamos 60 outras hashtags favoraveis a saida da Presidente Dilma no periodo. Conclui-se que a internet e suas novas midias sociais – como e o caso do Twitter – tendem a privilegiar a seducao e a emocao para atrair os receptores das mensagens. Palavras-chave: Impeachment. Dilma Rousseff. Hashtags. Twitter. #IMPEACHMENT E #FORADILMA: La emocion en 140 caracteres Resumen: En este trabajo medimos las frecuencias de las publicaciones de los hashtags #Impeachment y #ForaDilma en el periodo de marzo de 2015 a julio de 2016 totalizando 449 dias de analisis y tambien se identificaron 60 otros hashtags favorables a la salida de la Presidenta Dilma en el periodo. Se concluye que Internet y sobre todo las redes sociales – como es el caso de Twitter – tienden a privilegiar la seduccion y la emocion para atraer a los destinatarios de los mensajes. Palabras-llave: Impeachment. Dilma Rousseff. Hashtags. Twitter #IMPEACHMENT AND #FORADILMA: THE EMOTION IN 140 CHARACTERS Abstract: In this work we measure the frequencies of publications of the hashtags #Impeachment and #ForaDilma in the period of March 2015 to July 2016 totaling 449 days of analysis and identifying 60 other hashtags favorable to the departure of President Dilma in the period. It is concluded that the Internet and its new social media – as is the case of Twitter – is inclined to favor seduction and emotion to attract the recipients of messages. Keywords: Impeachment. Dilma Rousseff. Hashtags. Twitter.

#IMPEACHMENT E #FORADILMA: A EMOÇÃO EM 140 CARACTERES