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Aim: to analyze the perception of students members of Permanecer SUS program of the Health Secretariat in Bahia, from the National Policy of Humanization. Method: qualitative study of field research with Institutional Ethnography approach. Participant observation and semi-structured interviews were conducted with 10 academics in the health field. Results: the data shows that the program has a positive influence for the participant’s academic education. One of the biggest benefits appointed is that there is greater awareness about the principles user embracement and humanization, and consequently a better understanding of the public health system in Brazil. Conclusion: according to the subjects’ speech, aspects on the importance of the program for professional formation and recognition of the vulnerability of an integral and humanized care in health services emerged

Permanecer SUS: a (re)formação em saúde sob a perspectiva do acolhimento e da humanização