English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Pro

Presents the zaia usage as premium feature

ZAIA

Presents AI Discovery search usage as a premium feature

AI Discovery

Presents AI Discovery explain and summary usage as a premium feature

Content Analysis

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Presents the pdf analysis as premium feature

PDF Analysis

1500 Top-up

3000 Top-up

Zendy Basic

2500 Top-up

Zendy Unlimited

Presents the access of premium content as premium feature

Premium Content

This paper studies the marketing channels, being the main objective the evaluation of the factors that influence the purchase decision process of small and medium retailers, understanding what drives them to migrate its purchases in the traditional wholesale / distributor to "atacarejo". The study confirms the update of the concepts of marketing channels and customer purchasing behavior. The research was done using a case study. The data were analyzed using an exploratory study and quantitative analysis. It is observed that the main factors influencing the choice of atacarejo and wholesale.

Atacado e Atacarejo como opção de compra de clientes de distribuidora de alimentos