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The theoretical approaches to the studying the innovations in tourism were investigated, the definitions of ‘innovations in tourism’ and ‘innovative tourism’ were analyzed in the article. To one of the areas of the tourism industry, the most actively implementing innovations in their development – the cultural tourism- was paid a special attention. Methods used: comparative analysis, recreational and marketing approaches applied in cultural tourism. The study resulted in the identification the role of the concrete innovative tourism products in Russia, such as the creation of open-air museum of the Viking Age on the Curonian Spit in the Kaliningrad region, which affect the regional development in general and the development of the trans-border tourism in particular. DOI: 10.5901/mjss.2015.v6n6s7p41

New Forms of Innovative Tourism Products as a Result of the Interaction of History, Culture and Tourism