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A detailed analysis concluded that the economic crisis of the XXI century’s second decade was unconventionally serious for the Russian population owing to the strengthening of West’s economic sanctions that leads to the strengthening of deviation processes in the country. As a rule, the economic situation in Russia is powerfully has an effect on the quality of social life. The thesis that social stress and dissatisfaction with the external reality make a considerable contribution to the formation of negative deviation processes, first of all, in Russian the alcohol society is very widespread. On the basis of social polls, statistical data, mass media materials the authors analyze the present situation in Russia. Deviation processes are understood the movement and development of deviations with their various character of state changes deviant behavior. Deviance as a category classifies the state of a deviant (subject) who is involved in this or that deviation process, at the same time by a subject's alloprining in a certain type of the deviation process as deviant behavior. Alcoholization as the deviant process has its own history in Russia and in the world which has certain dynamics of demonstration. DOI: 10.5901/mjss.2015.v6n6s3p160

The Deviation of Society’s Alcohol Process in the Context of the Modern Social and Economic Crisis of XXI Century’s the Second Decade