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The paper discusses the definition of the results of innovation performance through the analysis of this concept, singles out its main features and basic notions that characterize and define their internal relationships. This analysis allowed the authors to give the definition of the concept of the results of innovation performance and introduce a new approach to the definition of intangible results of innovation performance, which is considered as a total of intangible forms of the idea implemented as a result of innovation performance or in the process of this kind of performance. The intangible results are regarded as additional unaccounted resources and opportunities that reduce risks when the value of the enterprise future cash flows is calculated by the Gordon Growth method, i.e., it leads to the increase of the enterprise`s value. In this article authors suggest the classification of intangible results of innovation performance, which are achieved not only within the organization, but also in the surrounding business environment in order to get unique competitive advantages and sustain the company`s value. Finally, this research focuses on the intangible results of innovation performance, particularly, their more detailed classification, explanation of their nature and development of evaluation methods. DOI: 10.5901/mjss.2015.v6n5s4p430

A New Apporoach to the Defenition of Intangible Results of Innovation Performance