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This article discusses one of the important topics of linguistic research of recent decades—the linguistic view of the world. The historical background to the emergence of this term is presented, as well as its specific features and differences from the conceptual picture of the world. The fundamental and significant works on this subject, published up to now, are analyzed. The role of the language in the study of the environment, as well as in shaping the image of the world in human consciousness is considered through the examples of conceptual and linguistic pictures of the world with account of the peculiarities of their bearers. The main object of the study are newspaper headlines—the most flexible linguistic structures in relation to the innovations of time, where the reflection of the linguistic view of the world not only has the ethnic-pragmatic potential, but also plays an important role in reducing distances and establishing communications between the author and the recipient. A journalist, while inventing a title for his article, tries to make it not only informative, but also corresponding to the worldview of his potential readers. The purpose of this work is to analyze the pragmatic and ethnic-cognitive potential of the linguistic picture of the world based on the non-fiction headlines. Despite the fact that the linguistic view of the world has been the subject of many scientific works, this topic requires further in-depth study. And, given the fact that the reflection of the linguistic view of the world in non-fiction titles in the pragmatic and cognitive aspects before now has not virtually taken place in modern linguistics, the research becomes quite relevant and innovative. DOI: 10.5901/mjss.2015.v6n5p264

Linguistic View of the World and Peculiar Features of Its Reflection in Newspaper Headlines