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National identity is an important factor in the social consolidation of the society as a prerequisite for national integration. In this regard, the article attempts to find the all-Russian identity, being able to overcome the disintegrative potential of ethnic and ethno-confessional diversity in the Russian society. National and civilizational identity, formed on the basis of an image of Russia as a local civilization can become such identity. The difficulties in the formation of the national and civilizational identity as one of the models of national integration are determined, on the one hand, by the presence of the different civilizational images of Russia in the discourse, and on the other hand, by the fact that the civilizational identity matrix is currently on the periphery of the mass consciousness in the Russian society, therefore socio-cultural and institutional practices acquire a special role in its construction. DOI: 10.5901/mjss.2015.v6n4s4p209

Russia in Search of National Integration Model