Open AccessFostering Small and Medium Enterprises through Entrepreneurial Orientation and Strategic Improvisation
Author(s) -
Hatinah Abu Bakar,
Rosli Mahmood,
Nik Nor Hasimah Nik Ismail
Publication year - 2015
Publication title -
mediterranean journal of social sciences
Language(s) - English
Resource type - Journals
eISSN - 2039-9340
pISSN - 2039-2117
DOI - 10.5901/mjss.2015.v6n4p481
Subject(s) - improvisation , entrepreneurial orientation , variance (accounting) , usable , nonprobability sampling , small and medium sized enterprises , marketing , business , multivariate analysis of variance , psychology , path analysis (statistics) , structural equation modeling , multivariate statistics , strategic management , orientation (vector space) , knowledge management , statistics , entrepreneurship , computer science , sociology , mathematics , population , accounting , finance , geometry , world wide web , art , demography , visual arts
The purpose of this research is to establish the relationships between entrepreneurial orientation (EO), strategic improvisation and performance of small-medium enterprises (SMEs). Data were collected through mail survey questionnaires which were distributed among SME owners/managers who were randomly selected from a sampling frame of registered SMEs. This study employed the Partial Least Square (PLS) path modelling to estimate the hypothesized research model by using smart PLS 3.0. PLS was chosen because it maximizes the variance explained in the dependent variable. It also does not require multivariate normality of the data. A total of 140 usable responses were received. The study found that significant relationships exist between EO and performance and also between strategic improvisation and performance. DOI: 10.5901/mjss.2015.v6n4p481
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom