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The article analyses and gives ground for the mechanism of improvement of processes of the strategic management of integrated entities on the basis of realization of their potential, which allowed to develop guidelines and practical suggestions for rational planning, organization, control and regulation of strategic management of integrated entity. The authors studied and completed the conceptual framework of strategic management of development of integrated entities; the classification of types of corporations is formed; the model of balanced corporate management of integrated entities on the basis of realization of their potential is offered. DOI: 10.5901/mjss.2015.v6n3p656

Development of the System of Strategic Management of Enterprise on the Basis of Realization of Potential of Integrated Entity