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The aim of this article is to examine the impact of fashion entrepreneurs’ traits on the success of fashion businesses in the Gauteng province of South Africa. Entrepreneurs are said to be individuals who accept risks and who are innovative in terms of their business management skills, while displaying the personal traits of risk taking, creativity, ambition and other qualities involved in the provision of products and services to society. We argue that entrepreneurs are important because they contribute to the economy of the country. The research design employed for the study was quantitative, using a self-administered questionnaire to elicit information on the impact of fashion entrepreneurs’ traits on the success of the fashion businesses from respondents in the industry. The study found that 92.3 percent of fashion entrepreneurs take risks while 100 percent indicated that they were motivated by the success achieved in their businesses. Some of the fashion entrepreneurs (75.9 percent) indicated that they considered themselves to be creative. DOI: 10.5901/mjss.2014.v5n4p78

The Impact of Fashion Entrepreneurs’ Traits on the Success of Fashion Businesses in the Gauteng Province In South Africa