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The present study helps us to reveal that how global cultural integration, electronic media, technology and global communication, affect on transforming the value system. Values are considered central for human being socialization and development but these values are changing very rapidly due to the process of global cultural integration. There are vagueness, disbeliefs, and suspicions due to these changes, particularly in the consciousness of youth and also losing their identity. The current state of global integration is causing imbalance in the proportion of the common concept of values. The present study aims to provide the sociological analysis of the transforming value system and their effects on Pakistani society. The major purposes of the study were to look at at the major factors that are responsible for the changing the value system and its implication on the society due to rapid development of cross border interaction among human societies. Quantitative method of research was applied. A sample of 150 students was selected by applying multi stage sampling techniques (Stratified and simple Random sampling) from different departments of University of Sargodha. Self administered questionnaire was used for the collection of data. Findings of the study depicted that the existing value system is transforming through the process of global cultural integration and electronic media where the elders respect has been decreased, love marriages are on the increased, children negotiate with their parents, changes in the sentiments of collectivism and individualism is in the fashion in society. DOI: 10.5901/mjss.2014.v5n16p552

Transformation of Value System Due to International Integration. A Sociological Analysis Conducted at University of Sargodha