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This article aims to analyze the results of a study concerning students’ perceptions of the role of media in the Albanian society, the way the messages given by the media are understood by the public and the effects media has on them. Eighty-two students of the branch of Journalism responded to both open and closed questions as well as to individual interviews. They strongly argued that the role of the media in the society is growing on a daily basis which calls for the need of the public to be educated on how to analyze and be critical of the information received by different media. However, the article concludes that professors and teachers are increasingly stimulating their students to think out of the box and to direct them towards not always accepting the status quo, per se, but rather think critically and with an open-mind. DOI: 10.5901/ajis.2015.v4n3s1p622

Perceptions of Students of Journalism on the Role of Media in the Albanian Society