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Nowadays it is more than obvious that women as entrepreneurs are moving forward in advancing the role in the process of improving the quality of work and increasing business results, powered with comparative and competitive vigilance. First of all in terms of female position in Kosovo’ society, and secondly, in their ability to absorb the challenges of business environment, participation in the market, and the possibility of more efficient business. Based on these facts the promoting of female as owner of small business that historically had only ceremonial role but needs of the involvement of female skills and evolve its position encouraged all shareholders to ensure quality business, products or services with high quality and valued clients, which it achieved through a genuine commitment of women from inner and outer of the company, adding at the same time care instinct from female perspectives to their clients, managing current market share and enlargement of it in the market share. To achieve this, women entrepreneurs must be aware on how to do deal with challenges, they must be ensured to stay all the time motivated, working consistently and with enthusiasm for a qualitative change. Keeping in mind the role of women in SE (Small Enterprises) is an important generator of economic development of a certain country and especially in Kosovo as a country in transition. But the challenges of women in the organizations of SE in Kosovo are many, divulged from ranging from the most basic definition of the market share, unfair competition based on ignorance of the female, informal economy up to financial abilities to create a steady operating environment. As one of the most important challenges for women entrepreneurs is without doubt the ability to manage a business and care for the family evolved and Kosovar women are more career oriented in an harsh and dynamic environment, challenged to follow competitors with innovations and high-tech manufacturing products as well as communication, reducing entry barriers in some markets as a result of electronic business, the demand to respond quickly to customer needs, which requires not only supplement of functional and emotional needs, but also their spiritual supplement to the mind, spirit and heart. Kosovar women today tend to manage small capital companies, production industry and services makes the possibility still challenging and perspectives of their development due to informal economy, unfair competition and the impact of economic development entity of Kosovo. DOI: 10.5901/ajis.2015.v4n2p561

Female Enterpreneur of Small Businesses Challenges in Kosovo