Open AccessHIV/AIDS Social Marketing & Behavioural Change among Youths in Obubra Local Government Area of Cross River State, Nigeria
Author(s) -
Ebingha E. Enang
Publication year - 2014
Publication title -
academic journal of interdisciplinary studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.148
H-Index - 5
eISSN - 2281-4612
pISSN - 2281-3993
DOI - 10.5901/ajis.2014.v3n4p115
Subject(s) - local government area , social marketing , government (linguistics) , human immunodeficiency virus (hiv) , descriptive research , descriptive statistics , state (computer science) , local government , psychology , environmental health , socioeconomics , marketing , economic growth , business , medicine , political science , social science , sociology , law , family medicine , economics , mathematics , statistics , algorithm , philosophy , linguistics
The purpose of this study was to investigate into the issue of HIV/AIDS prevalence and behaviour change among youth in Obubra Local Government Area of Cross River State using the descriptive survey design and a sample size of 280 respondents on whom questionnaires were administered. Relevant literature was reviewed and with the use of Pearson coefficient (r), the result showed a strong relationship between social marketing and behaviour change among youths in the study area. It went further to recommend on the need to strengthen social marketing as a working strategy if the rampaging social menace of HIV/AIDS must be prevented among youths. DOI: 10.5901/ajis.2014.v3n4p115
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