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During the last four years, internet access in Brazil has practically doubled in reach due to crucial factors as the increase in sales of computers, the overall fall of prices related to tools and services in the fields of data processing and telecommunications, the fast advance in technology and governmental policies for digital inclusion. New times, new spaces. Social media is a consolidated phenomenon in Brazil and worldwide. Companies have to adapt to this reality, allowing then corporations to be closer to their target-clients. Big companies as Pão de Açúcar, Vivo, Telefonica and Santander are already using social media with corporate content. Orkut, Facebook, Twitter are no longer environments restricted to entertainment. They now acquire responsibility as a support for important exchange of information, where it is possible to establish contact with customers and accept suggestions, answer questions, solve problems, as well as publicize new Companies goals and products. Network communication is a contemporary strategy, and professionals who are part of this new paradigm tend to turn business into more attractive, dynamic and interactive.

Da intranet às mídias sociais: um novo paradigma doi: http://dx.doi.org/10.5892/ruvrv.2012.101.178185