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In 1935, Archibald Leman ("Archie") Cochrane, the eminent Scottish epidemiologist, marched along the streets of London holding a placard stating, “All effective treatments must be free.” He did this in contrast with the syndicate's banners, which read, “All treatments must be free.” Cochrane was a poet, was multilingual and very literate individual, and is now recognised as the pioneer of considering the importance of high quality information in clinical effectiveness. His career path can be described as rather unconventional since he interrupted his medical training twice. The first time was during the Spanish Civil War, where he served as a volunteer in Aragón. The second interruption occurred after he was captured in Salonica, Greece, after which he became a prisoner of war in Crete and Germany until 1945.

Moving from opinion-based Homo Medicus to evidence-based Homo Cochrane