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The aim of sudy was to examine the form of the configuration of the value system on entrepreneurs who are owner of small and medium enterprises at Tasikmalaya, West Java. The kind of research is survey,amout of respondents are 413 person who has chosen by purposive sampling technique, they are producers of traditional industry at Tasikmalaya, such as handicraft, embroidery, and sandals . Instruments which has used to measure value is the value system from Spranger which are6 values contains​​, there are theory (science), economic, religiousity, social, power and art (aesthetic). Result of the study was found that religiousity and social values ​​as the dominant value of the system, meanwhile economic value as the important value for bussines only at the third place. In correlation with success as an entrepreneur, result of analysis has found there were non-significant correlation between each value of the value system and success. Indicator of success for the enterprise are number of employee, income, and property ownership, like as vehicle, plant (place of manufacture) and assets. Those are entire system result correlation between value and success. Value of theory is r = - .019 -. economic value is r = - .084, social valueis r = - .017, the value of the power = - .019 religiousity value is r = .002, the value of art (culture) r = .023. The conclusion of this research is the configuration of the system of value on rural entrepreneurs at Tasikmalaya are dominated by social and religiousity value. In this perspective of modern business is not supporting to developing their business but for themselves business are not only about to increase of income earnings but the way to helping to others.

Configuration of value system on rural entrepreneurs, at Tasikmalaya West Java Indonesia