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During the summer of 2002, agreement was reached by the dean, staff, and li­ brarians at St. Cloud State University Library that communication and marketing of our library’s resources and services must be a strategic initiative for the coming academic year. With the luxury of some extra money left over from the previous year, a support person with a communication and/or mar­ keting background would be hired. It was argued that to assist this person, a librarian should coordinate the effort and help the person wade through any possible bureau­ cracy that she or he might encounter on the campus. Since I was a very vocal proponent of having a librarian as coordinator, I found myself drafted but also volunteering to take on these responsibilities with some dimi­ nution of my other duties. Realizing that I needed to learn more about marketing, I was excited that a preconference course on marketing an academic library was being offered at ACRL’s 11th National Conference in Charlotte. I signed up to attend. After completing the workshop, I came back to my own academic library with a great deal of inspiration and enthusiasm. The planets must have been in perfect alignment or, perhaps just fortuitously, opportunities began to arise that would begin the process of our library’s journey toward marketing and better communica­ tion to our patrons. One of the most ex­ citing opportunities arose when a library staff member and the library’s grant writer submitted a proposal for “Elizabeth I: Ruler and Legend,” a national traveling exhibition organized by ALA’s Public Programs Offi ce (PPO) along with the Newberry Library’s Center for Renaissance Studies. The exhibit was based on the 2003 exhibition by the same name at the Newberry Library to commemorate the reign of Queen Elizabeth I on the 400th anniversary of her death. Fortunately, our library, the James W. Miller Learning Resources and Technology Services (LRTS) was one of the libraries awarded the grant. For those who may not be familiar with these grants, ALA has been working for a number of years with a variety of partners to create and fund traveling exhibits and book series discussions.1 Some of their partners have included the National En­ dowment for the Humanities, NextBook, the New­York Historical Society, and the Gilder Lehrman Institute of American His­ tory. The PPO’s site announces new grants, gives you advice on how to write a com­ petitive application, and has information on how to subscribe to its electronic discus­ sion list, pubprgms@ala.org. As stated on the site, this discussion list is where the new grants are first announced. You should return to this Web site fairly regularly, as it is updated continually.

Reach out to your community through exhibits: Employing ALA partner grants as part of your academic library’s marketing effort