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This study examines the effects of store environment on consumer commitment to department stores andthe differences among department stores. A self-administered questionnaire was developed based on exist-ing scales in the literature and the result of qualitative research. The survey was conducted on 500 femaleconsumers in their 20s to 40s in Seoul, Incheon and Gyeonggi areas in Korea. Data were analyzed usingdescriptive statistics, factor analysis, ANOVA, and regression analysis via SPSS Win 16.0. The results wereas follows: First, three department stores revealed statistically significant differences in the diversity of faci-lities, store atmosphere, locational convenience and policy. Second, affective commitment to departmentstores was affected by salesperson service, policy, diversity of facilities, product assortment, store atmos-phere and locational convenience. Calculative commitment in department stores was affected by policy,diversity of facilities, store atmosphere and locational convenience. There were also significant differenceson store environmental factors that influence affective commitment and calculative commitment among de-partment stores.Key words: Store environmental factors, Department store, Affective commitment, Calculative commit-ment; , ,  ,

A Study on Department Store Environmental Factors to Improve Consumer Commitment -Focusing on a Comparison of Department Stores-