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The exploration of the interaction effect among the components of attractiveness is impossible; therefore,this study uses an indirect estimates approach with multiple scale items that can measure the interactioneffect among the components of attractiveness to solve the problem of direct estimates. Previous studies fo-cused on intra-store type competition as their subjects; subsequently, this study dealt with intra-store typecompetition as well as inter-store type competition in the competing and selecting activities among fashionretailing stores with different business models (such as department stores, road brand stores, discount stores,outlets and internet shopping malls). This study suggests a generalized model for shopping attractivenessof stores and proposes a fashion retailing store type attractiveness (FaRSTA) model instead of a simplerelative importance between store selection standards.Key words: Fashion Retailing Store Type Attractiveness (FaRSTA), Direct estimates, Indirect estimatesapproach with multiple scale items, Intra-store type competition model, Inter-store typecompetition;   ,  ,  ,   ,

Development of Fashion Retailing Store Type Attractiveness (FaRSTA) -Indirect Estimates Approach with Multiple Scale Items-