English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasingbehavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preferencefor Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashionlifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, andpursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented,Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were differ-ent among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fash-ion, and preference for Korean fashion brands were different among the three consumer groups. These re-sults can be used as the basic data or information for fashion companies that are developing marketingstrategies for Chinese women in their 20s.Key words: Fashion lifestyle, Clothing purchasing behavior, Attitude toward Korea, Korean wave,Korean fashion;  ,  ,   , ,

Clothing Purchasing Behavior and Attitude toward the Korean Wave and Korean Fashion according to the Fashion Lifestyle of Chinese Women in their 20s