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Wanneer iemand kommunikeer, word sy boodskap altyd met 'n doel op sy hoorder(s) of leser(s) gerig. Hy wil byvoorbeeld informasie oordra, sy lesers van 'n bepaalde standpunt oortuig, hulle bemvloed, hulle iets leer of hulle sin vir literSre skoonheid bevredig. By vertaling, wat 'n vorm van kommunikasie is, het die vertaler ook altyd 'n doel met sy vertaling, al word dit dikwels aan horn opgedra. "Translating" s6 Toury (1985: 19) "as a teleological activity par excellence is to a large extent conditioned by the goals it is designed to serve, and these goals are set in, and by, the prospective receptor systems(s). Consequently, translators operate first and foremost in the interest of the culture into which they are translating, and not in the interest of the source text, let alone the source culture."

Die inhoud en plek van norme in die vertaalpraktyk, vertaalkunde, vertaalkritiek en die vertaalwetenskap