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espanolObjetivo En el contexto de una discusion, aun abierta, en torno al concepto de ciudad creativa, el presente articulo contrasta discursivas globales con apreciaciones locales de personas consideradas creativas, identificando caracteristicas urbanas que atraen y generan arraigo, y otras que producen desafeccion e incomodidad. Metodologia El caso de estudio fue el Area Metropolitana de Concepcion (AMC), Chile, realizando entrevistas a personas consideradas creativas; los entrevistados fueron seleccionados mediante tecnica de bola de nieve, y el universo muestral se acoto bajo la logica de saturacion. Finalmente, la informacion obtenida se sistematizo con el software de Analisis de Contenido, TLab.8.1. Conclusiones Los resultados se contrastaron con un estado del arte y discursivas academicas globales, evidenciando consensos, disensos y jerarquias, develando el necesario y local ajuste de una planificacion y diseno urbano, en pos de una politica de competitividad urbana basada en la fijacion y atraccion de talento creativo, maxime, de sistemas urbanos intermedios se trata. Originalidad Estudiar la capacidad de atraccion-retencion que ejercen las urbes intermedias para con los grupos creativos, con una optica centrada en las personas y sus experiencias, es poco habitual, pese a que resulta fundamental en un escenario de competencia global por atraer el talento y capital humano avanzado. EnglishObjectives In the context of a discussion, still ongoing, about the concept of creative city, this article contrasts global discourses with local appreciations of people considered the creative class, identifying urban characteristics that attract and establishes roots, and others that produce disaffection and discomfort. Methodology The case study was conducted in the Metropolitan Area of Concepcion (AMC), Chile, conducting interviews with people considered the creative class; the interviewees were selected using snowball sampling, and the sample universe was bounded under the logic of saturation. Finally, the information obtained was systematized with the Content Analysis software, TLab.8.1. Conclusions The results were contrasted with a state of the art developments and global academic discursive, evidencing consensus, dissents and hierarchies and revealing the necessary and local adjustment of urban planning and design; in pursuit of a policy of urban competitiveness based on the attraction and retention of creative talents, especially within intermediate urban systems. Originality Studying the attraction-retention capacity of intermediate cities for creative groups -with a focus on people and their experiences- is unusual, although it is essential in a scenario of global competition to attract talent and advance human capital.

Ciudad para creativos: lo que atrae y repele del Gran Concepción, Chile. Disonancias entre discursivas globales y locales