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espanolObjetivo Identificar los elementos que debe contener una planificacion sustentable del destino, de acuerdo con las directrices practicas para aplicar la Convencion del Patrimonio Mundial de 1972. Para ello, se analiza una de las implicaciones mas importantes que conlleva el reconocimiento UNESCO, la mejora en la gestion del destino, que debe considerar un conjunto de estrategias y planes de turismo, disenados con cierto grado de homologacion entre los diversos Sitios de Patrimonio Mundial, y dirigidos hacia un equilibrio sostenible. Metodologia A partir de una revision de trabajos publicados en revistas de la base de datos Scopus, arte en relacion con las incidencias del turismo en las ciudades del Patrimonio Mundial bajo el metodo de analisis de contenido, se verificaron los aspectos a reforzar para mitigar los efectos negativos de la actividad turistica en este tipo de destinos, fragiles debido a la complicada convivencia entre el patrimonio historico y las dinamicas contemporaneas. Conclusiones Se identificaron escenarios similares en la mayoria de los lugares incluidos en la Lista del Patrimonio Mundial. Uno de los principales hallazgos es que, tanto en los destinos consolidados como en los emergentes, una de las lineas prioritarias de atencion es la mejora en la gestion turistica del destino. Originalidad Del trabajo emerge una serie de conclusiones para mejorar la sustentabilidad de destinos, utiles tanto para los actores de los Sitios de Patrimonio Mundial –que presentan retos derivados de la masificacion turistica- como para los investigadores que realizan trabajos comparativos de incidencia del turismo en el patrimonio. EnglishObjective The center of the research is to identify items that must be considered for sustainable destination planning, in accordance with the practical guidelines for implementing the 1972 World Heritage Convention. With this aim, the most important implications that entails the recognition of UNESCO are reviewed looking forward to the improvement of destination management of the, which should consider a pool of strategies and plans for tourism, designed with some level of agreement between the different World Heritage sites and directed towards a sustainable balance. Methodology Based on a review of papers published in journals of Scopus database, related to the impact of tourism in world heritage cities; the analysis was made using the method of content analysis, reviewing the items which tend to mitigate the negative effects of tourism in this kind of destinations, which are fragile due to the complicated coexistence between heritage and contemporary dynamics. Conclusions Similar scenarios were identified in most of the World Heritage studied sites. One of the main findings is that in both consolidated and emerging destinations, one of the priority lines of attention is the improvement of tourist destination management. Originality A number of conclusions emerge from the work in order to improve the sustainability of destinations, useful both for the actors of the world heritage sites - presenting challenges arising from the crowds of tourist - as for researchers who work comparative incidence of heritage tourism.

Criterios básicos para la planificación turística sustentable de los Sitios Culturales Patrimonio de la Humanidad